Trip to Stardom (Official Website)

CHALLENGES

We're sending 6 female contestants and a film crew on an exciting 15-week trip around the globe. Directly guided by their individual fans and supporters, they compete in various showbiz challenges. It's their literal trip tp to stardom.

HOSTING

Shows and Events

MODELING

Runway and Catalogue

JOURNALISM

Interviews and Reports

MUSIC

Singing and Rapping

INTERACTIVITY

"Trip to Stardom" is a crossmedia event with 24h real-time transmission, live from the exciting destinations all over the globe contestants and crew visit for the challenges.

A 100% REAL-LIFE ONLINE GAME !

Cast (contestants) and crew are both stars on the show and can easily be reached. The audience actively supports the production as well as favorite cast and crew members during the entire trip. Real-time interaction means you can:

Attend production meetings and contribute ideas
Suggest and influence the challenges
Be in touch with cast and crew every day

The direct and intense interactivity makes viewers a part of the show and ties them unlike any other format!

FOLLOW

Follow and contribute to the action via official website and Facebook. Follow and support cast and crew members on their various social media profiles.

CONTACT

We invite valuable supporters to even get in touch directly with their favorite cast and crew members via e-mail, Skype and WhatsApp. And some we even fly in!

BACKGROUND

In 2003, "Trip to Stardom" has been created and piloted in Los Angeles by IMConcepts. As the term "Branded Entertainment" didn't even exist yet, IMConcepts can truly be considered one its pioneers.

HISTORY

In 2004 after relocating from Los Angeles to São Paulo (Brazil), IMConcepts implemented further ideas developed in collaboration with major brands like Nestlé Brasil, Coca-Cola and General Motors and their advertising agency McCann-Erickson (Brazil's #2 agency at that time).
In 2005, the media subsidiary of FIUMICINO acquired all rights and shifted the focus from realizing the format in full to selling its individual monetization concepts to producers and content developers separately.

MONETIZATION

Thanks to the many forms of (social) media and distribution, the unique "Trip to Stardom" format can be an even bigger cash cow today than in 2004. Its intense interactivity bears a huge revenue potential by keeping the audience glued to its various media devices from dawn til dusk for 15 weeks.
Now owned by zyylk group, the objective is to joint venture with a realization partner with background in crossmedia production and branded entertainment. Most of the sophisticated monetization concepts from back then are still feasible today.

IT'S NOT A CASTING SHOW

Please, don't call "Trip to Stardom" just another casting show! It's definitely not about who becomes the next idol.
It's about an online game coming to life with real people on both ends. It's about contestants finding out which work in showbiz might fit them best. It's about experiencing foreign countries and cultures. It's about cast and crew being on camera and becoming "Internet famous" altogether.
There hasn't been anything similar to "Trip to Stardom" yet!

FRAPA REGISTERED

FRAPA is the international industry association dedicated to the protection of formats and related intellectual property. Members include the world's leading format creators, producers, distributors, broadcasters and organizations with a commercial interest in the format business.
"Trip to Stardom" with all its elements is duly registered with FRAPA (2003) and also as intellectual property in Brazil (2004). Info about FRAPA at www.frapa.org.